When Smartwool started making socks back in 1994, the founders wanted to find a solution to be able to ski longer without getting frozen toes. And so, they discovered the benefits of merino wool, one of the most efficient materials for lovers of the outdoors. Smartwool was the very first outerwear company to make performance ski socks from merino wool. It is soft, wicks away moisture, regulates body temperature and neutralizes odors, keeping your feet dry longer. Smartwool socks will provide comfort and well-being to all those who want to enjoy the outdoors to the fullest.